I just found a cool little website devoted to direct marketing campaigns (as in, direct mail and other direct marketing and consumer-interactive advertising). It's got some cool, creative stuff.
But this one creeped me out a bit -- a Burger King in Brazil that wanted to show how every order is made fresh to order by printing each customer's picture on the sandwich wrapper. I'm not sure I like the idea of a hidden camera at Burger King, even if it is just for an advertising purpose. On the other hand, it would certainly get my attention, and I'd probably even save the wrapper as a souvenir. (I tend to save cool paper objects, especially advertising.)
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