I'm such a sucker for Rube

Is this a Rube Goldberg device or simply an elaborate set of dominoes? It's not really a device, but it's not simply dominoes -- there's some wheel-rolling and pushing-with-air going on. Either way, I kind of like this ad visually, until the end with the monolith phone at the end. Please -- that's so 2001 (as in, A Space Odyssey).

Um, ew.

Dear British people of the world:

This is why you have a bad reputation for food. How does it have so many good reviews? The continental part of my blood is curdling.